Daring to Innovate and Leading the Way: The Global Expansion Secret
The Case of a Global Leading Hunan Chinese Cuisine Chain Restaurant
The Struggles of Going Global
The owner of a popular Chinese chain had an ambitious vision: bringing authentic Hunan flavors to the global stage.
But expanding internationally proved far more challenging than expected. From recruiting chefs skilled in authentic Hunan cooking to the difficulties of training them remotely, the traditional model of relying on human labor simply couldn’t keep up with their growth ambitions. The owner soon realized that only a digital kitchen solution could overcome these obstacles and unlock their global potential.
“We aim for rapid global expansion, but our manual-heavy operations hold us back. BOTINKIT's digital kitchen solution makes worldwide growth within 2 years possible.”
The Digital Kitchen Solution That Made Global Expansion Possible
“We wanted to expand globally fast, but our operation was too reliant on manual labor. We needed a standardized solution,” the owner said. “BOTINKIT’s robotic kitchen solution made it possible for us to expand worldwide in just two years.”
BOTINKIT’s AI-powered cooking robots solved the chain’s key challenge: delivering efficient, precise, and standardized cooking across all locations. The AI Commercial Cooking Robot OMNI takes on 60% of the menu, significantly reducing the need for skilled chefs, while ensuring the quality of each dish stays consistently high. BOTINKIT didn’t just offer a ready-made solution—they customized it to meet the unique needs of this Hunan cuisine chain, allowing them to roll out standardized recipes from headquarters with the push of a button.
“Every time I eat this dish, it tastes exactly like it did in China. The robots ensure the flavor stays consistent—it feels like home.”
The Key to Global Success: Standardization and Efficiency
With BOTINKIT’s solution, the brand was able to distribute digital recipes to locations around the world. New store staff only need one week of training, down from the original seven-week plus process, solving the issues of labor shortages and long training times. The digital kitchen doesn’t just streamline operations; it helps overcome regional and cultural barriers, ensuring the same taste and quality wherever the brand expands.
The Impact on Customers: Consistent Flavors, Global Appeal
One Singaporean customer said, “Every time I eat this dish, it tastes exactly like it did in China. The robots ensure the flavor stays consistent—it feels like home.”
A Global Brand, Expanding Faster Than Ever
Thanks to BOTINKIT’s digital kitchen, the brand has expanded rapidly, opening stores in Singapore, Malaysia, Canada, and the U.S. in just two years. The robots’ reliability and efficiency have streamlined operations, enabling the brand to open stores faster and more smoothly than ever before.
With the support of BOTINKIT’s technology, the chain is on track to continue its global expansion, bringing authentic Hunan flavors to consumers worldwide.
